The most successful brands and marketing campaigns don’t just happen overnight. They demand time, attention, money, and above all, a lot of planning. Many businesses today fail to place the right strategies together, instead, they go for a haphazard approach that may not bring them the desired results.
Fortunately, current market trends have some great news for aspiring business owners. According to the latest stats, a carefully thought content marketing campaign brings you thrice the leads as compared to any other outbound marketing strategy, and that too at half the expense. Isn’t that great? Of course, but how are you planning on promoting your new piece of content? Have you heard about the latest Content Curation Tools? Do you have any interesting marketing or promotional ideas in your mind?
Don’t worry! This post highlights some proven tactics that will help you promote your content. The best brands and business are using these tactics to get their content noticed. If you also wish to redeem the rewards of a successful content marketing campaign, here is what you need to do.
Let’s take a look at seven most effective marketing and promotion strategies that will help you drive more traffic to your website and content.
A great way to increase your content’s reach and visibility is by enhancing your engagement within the industry. Join Facebook and LinkedIn groups, search and explore opportunities to target your niche audience using relevant types of content.
There are plenty of social media platforms where you can connect with people who are willing to promote your purpose. Facebook, Quora, Yahoo answers, etc, these are just a few popular platforms where you can ignite a conversation related to your niche and get desired response in no time. For start, select the one that you are most familiar with and communicate with your community.
Personalised Email Marketing Campaign is one of the most popular content marketing strategies these days. Business design e-newsletter to showcase their content (news, posts, or blogs), thereby reaching customers who are interested in their brand and encouraging them to visit their website and see what’s new.
Remember, when it comes to email broadcasting or personalized email marketing, you need to know your target audience. Add interactive content (photos, GIF, videos, etc) depending on the taste and interests of your target audience. Make your email stand out and excite your subscribers to wait for more interesting personalized emails in future.
If you are looking for precise results, paid promotion across multiple social media platforms is a great choice. This is the best way to market your content to an audience who are interested in your brand and are most likely to contribute to your loyal customer base in future.
The best example of paid social promotion is Facebook Ads. Businesses can use effective Social Reporting Tools to create targeted Ads for content promotion. They can also use all kinds of criteria, including location, targeted categories, and demographics to engage more visitors to their website.
If you know your audience, you must also know that social media platforms are not the only way to reach your target audience. Today, social media platforms are flooded with people from every corner of the world. This crowd includes people and businesses of all types. That means in order to stay ahead of your competitors, you have to reach out to the targeted or interested people directly (outside of social media).
Connect with influencers who have hundreds or thousands of followers on different social media platforms. Ask them to read your content or suggest what audience might like. Interest them in promoting and sharing your content.
Trust us! The right content marketing strategy can bring a lot of traffic and sales to your business, but it is you who has to take the right step in the right direction at the right time.
Broadcasting to your email list, exploring paid media, asking curators to share your content, considering guest blogging, and more, there are tons of easy and effective content promotion strategies that you can use to create, distribute, and share your content to a wider audience. So make sure that you get the best from your content marketing strategy.
In order to make your content marketing strategy a success, you need to come up ideas that cut through the noise and get your content noticed. The strategies outlined above are ideal in such cases. They will help you increase your content’s reach and visibility via organic backlinks.
Content syndication is new to the world of search engine optimization, but the results have turned many heads in the industry. This is a great strategy for expanding a business’s audience reach with no or little effort. All you have to do is identify sites for syndication. You can ask analytics to monitor your keywords, content, average traffic, and potential topics. Remember, content syndication allows businesses to establish potential relationships in the industry for better opportunities and shares.
Another great way to improve your organic ranking is promoting your content via link building. Till date, link building remains google’s most important ranking factor in terms of organic ranking. The basic idea behind this strategy is to boost your content’s visibility by enhancing its organic backlink signals. You can start with guest posting on authoritative publications. Speak to one of our experts for more valuable insights.
It’s no secret that content has taken over the command of today’s digital world. It is considered as an interesting promotion strategy that even the most successful Digital Marketing Consultants in the world won’t overlook.
So which of the above tactics have you found to be most successful for your business’s content marketing campaign? Please do not hesitate to share your views in the comments. We would be glad to hear your ideas and expand our list further.