As a business owner, you want to be sure that your primary message reaches your target client. It’s advertising 101… you’ve got to find out what/when people watch/listen to, and then get your message in front of them when they are tuning in. But recent data show that, if you want to reach today’s consumers, your best shot isn’t through their TV, radio, laptop, or tablet…. it’s through their smartphone!

According to the latest news from Nielsen’s recent fourth-quarter 2015 Comparable Metrics Report, smartphones are the most used platform across all adult demographic groups, in terms of days per week among users of each medium —with adults 18+ using their devices nearly every day in the week (5.8 times per week), followed by television (5.5 times per week). Adult TV viewers watch an average of 5.5 days per week. Tablets are used more often by people ages 35-49 than ages 18-34. Penetration among ages 50 and over is only 19%, but those owners use tablets most often. Smartphone owners within the age range of 35-49 use their phones most often. (This includes app and web usage, not talk, text or email).

“Smartphone penetration is nearly as high as TV set and radio ownership, and consumers carry their phones everywhere.  High penetration plus portability and customized functionality have made them a staple of consumers’ media diet,” said Glenn Enoch, SVP of Audience Insights at Nielsen.  “Smartphones provide advertisers and marketers with the opportunity to reach consumers with information throughout the day.”

Your best bet to reach these consumers? Meet them where they are! Consider contacting us to help you develop a mobile App for the platform that you are most likely to reach them on – their smartphone. The latest data makes it clear – it’s time to Get Your App On.


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