Yesterday, TSYS (NYSE: TSS) announced the results of its 2015 U.S. Consumer Payment Choice Study. New to the fifth annual research were findings related to mobile app usage. The online survey of more than 1,000 U.S. consumers found that mobile applications provided by financial institutions are highly adopted and frequently used. 50% of survey respondents said that they have installed a mobile app from their bank. Of those respondents, 70% said that they use the app a few times a month or more.
“We expect the emphasis on digital engagement and technology to continue as innovation increases and new products become available to consumers,” said John Dale Hester, group executive of Relationship Management at TSYS. “Providing a more robust customer experience and expanded consumer choices will help drive progress and innovation within the payments industry.”
The data are clear: today’s consumers increasingly prefer the security, reliability, and convenience of using mobile Apps to deal with their finances… and this undoubtedly extends to their preferences in dealing with all businesses.
Is your company equipped with a mobile App that your customers can rely on? If not, you could be losing valuable business. Consider contacting us today and letting us help you mobilize!!