Recently, two of the nations largest fast food companies and competitors garnered national headlines when one reached out to the other suggesting that they ‘partner up’ for a day in the interest of promoting a charitable cause. You can read more about the proposed ‘McWhopper’ here:


“Let’s make history and generate a lot of noise around Peace Day. If they say no, we’ll hopefully have, at the very least, raised much-needed financial support and consciousness for the great cause that is Peace One Day,” Fernando Machado, senior vice president for global brand management at Burger King, said in a statement.

Though it may seem counter-intuitive, this kind of social media marketing effort to highlight the rivalry between competitors can bring positive attention for both parties. Consider this kind of marketing strategy in your efforts to bring attention to your Mobile brand to highlight the rivalry between you and your chief competitors!

The Appcentric team is skilled in helping you/your company develop non-traditional strategies like this to increase brand awareness – send us an email today at and let us help you get your App noticed!


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